Quality and relevant content are the most important factors at a time when social media platforms are taking over. The popularity of various video formats has recently skyrocketed. An interesting video can help your Instagram profile grow significantly. They can help promote your brand or product and increase engagement on social media.
With the introduction of Reels and Shorts on Instagram, the frequency with which they can be found in our Explore section, as well as audience engagement on the platform, has increased dramatically. These two features, according to observation and statistical analysis, can bring the most engagement to your travel-focused profile.
This blog has compiled seven useful tips to help you take advantage of this opportunity and create the best travel videos.
Tips to make an attractive travel video
1) Know Your Formats
Instagram Videos are classified into four types:
- Feed Videos (up to 60 minutes in length),
- Instagram Live (up to 4 hours in length),
- Reels, and Stories (up to 60 seconds long)
- Inventive paraphrases (up to 15 seconds long)
It is critical to select the proper format. Do you want to share your firsthand travel experiences with the audience? Instagram Live is the best option. A detailed video log describing the cuisine of the country you visit? Play videos. A sneak peek at your travel journal? Reels. Is there a particularly adorable dog who deserves special attention? Stories could be the answer.
2) Shoot a Quality Video
We must keep our videos interesting by including high-quality content. And good video recording is the first step towards quality. We must seek appropriate lighting. Sunrise and sunset are the best times for an outdoor video. When recording indoors, look for natural light coming in through doors and windows.
Maintain the video’s fluidity and stability. Tripods and stabilizers are useful for this. If you are unable to use them, practice keeping your hands and elbows stable and use software stabilizers such as Electronic or Optical Image Stabilizers. Including good cinematography techniques in your arsenal will improve the content. Learn how to take long shots, close-up shots, tracking shots, and other techniques. Fortunately, many good Instagram Video Makers have recently emerged on the market with built-in features and techniques to improve the quality and appeal of your videos.
Know Your Quantity
Keep in mind that you are on a trip. Have a good time on your journey. If you’re in a hurry to capture your memories, don’t point the camera at everything. Instead, carefully plan the journey and the video. Make a rough script to tell a story in your video. When necessary, add narration and explain things. You can narrate your journey while filming, add a voiceover during editing, or use text to highlight key points. Scripting a video saves not only video storage but also time by reducing the amount of editing required.
3) A Catchy Thumbnail and Introduction
The thumbnail is the first point of contact with a video. A captivating thumbnail with a sense of mystery will attract a large audience. And the first ten seconds of your video will determine its retention.
You can begin by using an online movie editor tool to create cool and appealing videos. The app offers a wide range of popular Instagram Templates for all video formats. Being efficient and skilled at editing is the factor that will ultimately distinguish your travel video.
4) Add Music that Grooves
Use songs that will help to make the travel montage epic. Edit and add cuts that flow with the music and complement the various cinematography techniques you used. Check to see if a song or piece of music can be used for free. Never use a copyrighted song in your travel videos. Furthermore, keep up with current trends because they have a wide reach.
The majority of users consume content with sound on. However, there are times when the volume must be reduced. Add captions to your video for such occasions. Captions not only increase accessibility but also make you appear more professional.
5) Be Consistent
When you look at various successful creators, one thing stands out: consistency. This can be broken down into two parts:
Quality consistency – This does not imply that you should produce film-quality videos. Instead, aim for high quality from the beginning. Then, one video at a time, gradually learn and practice filming and editing skills to gradually improve the quality.
Consistency in uploads – Your first few travel videos may receive fewer likes than you expected. Don’t be discouraged, and don’t give up. Make interesting clips from your videos to promote them in stories. Promote your content in other places. Regular uploads keep your Instagram profile fresh in your followers’ minds. It gradually expands your reach and engagement.
7) Learn From Others
View more travel videos. Observe and collect various ideas and styles to use in your videos. This will push your boundaries and force you to constantly learn new things and implement new ideas. As a result, our viewers will always find something new from you. Experimentation should be exciting.
You are now prepared to take your audience on a magical and authentic travel journey, armed with the knowledge to capture the breathtaking experience of travel in the form of video. A good travel video can be created by using the right video format, duration, and quality, as well as good editing, cinematography, styling, and music. You can create professional-grade eye-catching videos with the right consistency to establish the social media presence you desire.