You want all communication that individuals receive from your business to feel personal so that they will pay attention to that. When people feel that you are reaching out to them too often or that your messages are generic, they might revoke your right to contact them via text. Learn how to send messages to a large group that feels personal to each person receiving them.
Divide Your Contacts into Groups that Fit with One Another Based on What You Know:
One great way to prepare for group text success is to take the list of your business’s contacts and divide them into several mini-groups. Find similarities between contacts, putting those who ordered something recently together and those who have not ordered in a long time in their own group.
Consider what you know about each contact and find a way to link them up with other contacts. Create lists that you can use to send out personalized messages and make those make sense for all who receive them.
Do Not Include Anything in the Message that Excludes Some Receiving It:
If you want a message to feel personalized, it has to make sense to those receiving it. For example, only send a message to fathers to a group if you know that every person in that group is a father.
Make sure that every part of the message you are sending will be applicable to every person receiving it so that no one feels excluded from that message or like they received the message in error. If you need to make the message less personal to avoid excluding anyone, consider doing that versus making it very specific and having people delete it without reading it.
Focus on Keeping the Wording from Sounding Generic:
Even though it can be better to leave details out so that no one feels excluded from your message, it is essential for you to keep the wording from sounding too generic.
You want each person in the group you are messaging to feel as if it was written just for them. Write your message as you would if you contacted one person alone and then send that message to everyone on your contact list. Include information in the message that feels like a secret and will make the recipients feel special.
Use a Service that Helps You Privately Text a Large Group:
When texting a large group, you have a responsibility to make sure that each person’s contact information is kept private. There are programs that you can use to send out your message so that each person will receive it directly to them and so that any response that they give will go back only to you and not to all of the others who were contacted.
Ensure you are using some program to send your group message so that those who receive it can keep their privacy intact.
Make Sure You Have Permission to be Texting Those You are Texting:
There are rules related to messaging your following while running a business that you need to follow. Before you send out a message to a large group of contacts, make sure that you have permission to text each person who is part of that group.
Don’t upset someone by texting them when they were not expecting you to do that or when they did not know that your business even had their number. Instead, get permission to send messages when people give their contact information to your business so that you will be prepared when you have a personalized message that you want to send out.
Sending a personalized message to a large group of contacts is a possible task. It simply takes some work as you try to figure out the right wording for the message. When you handle things correctly, you can make each person feel like the message was written directly to them, and you can protect the privacy of each one receiving the text. This way you will save a lot of your time too.