Bing can be the most effective platform when it comes to search and display advertising. However, you will have to know certain tactics to make the most out of your Bing Ads campaigns. By following some simple tips, you’ll be able to target the right audience, optimize your budget, and maximize your return on investment.
So, what are you waiting for? Read on these four below-mentioned ways to make your Bing Ads campaigns more effective.
- Target a Larger Audience with Negative Keywords
One of the most effective ways to design a Bing Ads campaign is by targeting a larger audience with negative keywords. Negative keywords are words or phrases that you can add to your campaigns to prevent your ads from showing up for certain searches.
By including negative keywords in your Bing Ads campaigns, you can make sure that your ads are only showing up for relevant searches. For example, if you are running an ad for shoes, you might add “socks” as a negative keyword so that your ad won’t show up when someone searches for socks.
This will save you money and help ensure that your ads are being seen by the right people and it’s the best way to get the most out of your advertising budget.
- Use Ad Extensions
Ad extensions are a powerful way to make your Bing Ads more effective. Ad extensions are special additions to your ad that provide additional information, such as your business location or a call-to-action button.
With the right ad extensions, you can increase your ad’s clickthrough rate and draw more customers to your website. There are many types of ad extensions, including location extensions to specify your business location, call extensions, and site link extensions to add additional links to your ads.
When designing your Bing advertising campaign, you can utilize these extensions to increase your clickthrough rate and ultimately increase your brand revenue.
- Use Bing Product Ads
Bing Product Ads are a great way to drive more effective traffic to your business. These types of ads let you showcase products from your store and can help target customers who are searching for what you have to offer.
By using Bing Product Ads, you can improve the visibility of your product listings, as well as potentially increase your sales. To utilize this feature, you will have to create a product catalog and upload a feed to Bing. Do this, and your product ad campaign will be ready to roll.
- Keep Monitoring Your Competition
Just as analyzing your own ad campaigns is important, monitoring your competition is also a key part of the process. Keeping an eye on your competitors’ campaigns can help you identify potential weaknesses and opportunities in their strategies and adjust your own campaigns accordingly.
As a third person, you can better analyze their campaigns as compared to yours. So, make sure to take a look at their keyword list and see if there are any relevant keywords that they are using that you aren’t. Also, check out their ad copy and bid prices to compare the performance metrics and see how to stack up.